Who invented apple




















The following titles link to fuller bibliographic information in the Library of Congress Online Catalog. Links to digital content are provided when available. These freely available online resources provide more information on Apple's history and the current state of the company. Additional works on this topic in the Library of Congress may be identified by searching the Library of Congress Online Catalog under appropriate Library of Congress subject headings. Choose the topics you wish to search from the following list of subject headings to link directly to the Catalog and automatically execute a search for the subject selected.

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This Month in Business History. The Founding of Apple Computers, Inc. Carol Highsmith, photographer. Passersby outside an Apple computer store in the Washington, D.

Library of Congress Prints and Photographs Division. Print Resources The following titles link to fuller bibliographic information in the Library of Congress Online Catalog. U64 K63 An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple. Ken Kocienda offers an inside look at Apple's creative process.

For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

A5 E87 This book tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model. It is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.

Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry. U62 E45 Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing.

As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people and what every manager can learn from Jobs about motivating people to do the best work of their lives. U64 A There was a time, not too long ago, when the typewriter and notebook ruled, and the computer as an everyday tool was simply a vision.

Revolution in the Valley traces this vision back to its earliest roots: the hallways and backrooms of Apple, where the groundbreaking Macintosh computer was born. The book traces the development of the Macintosh, from its inception as an underground skunkworks project in to its triumphant introduction in and beyond.

The software that powered Apple's Macintosh computers were beginning to show its age. Macs no longer had a big technical advantage over cheaper PCs running Microsoft Windows. And the sequence of executives who ran Apple in the post-Jobs era seemed increasingly baffled about what to do to regain Apple's competitive edge. A few months later, the board fired Amelio and gave Jobs control of the company though he wouldn't formally accept the title of CEO until When Steve Jobs took the reins at Apple in , the company was in tough shape.

It had a bewildering array of products, no clear strategy, and was losing tens of millions of dollars every quarter. Steve Jobs introducing the iPhone in Jobs acted decisively.

Then he started work building products that became Silicon Valley legends:. All of these products were crafted by Apple's top designer, Jony Ive. Jobs found a soul mate in Ive, and would visit Ive's studios on a daily basis to discuss the designs of forthcoming products. Jobs was a perfectionist, frequently rejecting work that wasn't up to his standards. Jobs was a genius at marketing. He marked his return to Apple with a "Think Different" ad campaign that associated Apple with unconventional thinkers such as Albert Einstein and Mahatma Gandhi.

He introduced new products at keynote addresses that became major media events in their own right. And he developed a chain of Apple Stores that ensured that Apple's products would be presented in a favorable light. Jobs was also one of the savviest negotiators in Silicon Valley. He pulled off a major coup in by convincing the "big five" record labels to allow Apple to sell their music in the iTunes Music Store, helping to cement the popularity of the iPod.

Steve Jobs died of pancreatic cancer in Since then, Apple has been run by Jobs's longtime deputy, Tim Cook. Before he died, Jobs warned Cook against trying to run Apple by asking how Jobs would have handled each decision. Cook appears to have taken that advice to heart. Tim Cook. Jobs ran Apple as if it were a small, founder-owned startup. All significant decisions flowed through Jobs.

Often, if Jobs wasn't personally interested in a particular task, Apple just wouldn't do it. For example, Jobs shut down Apple's charitable giving program in and never re-started it. Jobs directly supervised Apple's mergers and acquisitions, which meant that Apple didn't acquire very many companies. The companies Apple did acquire were invariably small, and they were absorbed into the Apple hierarchy rather than continuing to operate as separate subsidiaries.

Tim Cook has taken a more conventional approach to managing Apple. Fewer decisions flow through Cook directly, which makes it possible for Apple to handle more tasks in parallel. One of Cook's first moves after taking over at Apple was to establish a matching-gifts program. He also expanded Apple's mergers and acquisitions department, giving the company the ability to consider several deals simultaneously without involving Cook in the details.

Since taking over at Apple, Tim Cook has tried to capitalize on Apple's status as the only technology company that is also a luxury brand. In , Apple purchased Beats , a company that makes high-priced headphones as well as a streaming music service. And rather than folding Beats into Apple, as Jobs would likely have done, Cook will allow it to continue operating as an independent subsidiary. More than half of Apple's revenue comes from iPhones. Macs and iPads are also significant revenue sources.

Here is the data from Apple's fiscal year, which ended on September 30, No company is better than Apple at building devices that are powerful, beautiful, and easy to use. Over the last four decades, Apple has produced some of the most beloved products in the technology industry, including the Macintosh, iPod, iPhone, and iPad. How does Apple do it? A big factor is the distinctive approach to designing products pioneered by Steve Jobs.

It helps that Apple develops so much of its technology in-house. Most technology products are highly modular—most Dell computers, for example, have chips from Intel and an operating system provided by Microsoft. Apple products are different. Apple even sells iPhones in Apple-designed retail stores.

Steve Jobs believed that this kind of vertical integration was essential to creating a great user experience. When hardware and software are designed by different companies, it's more difficult to make them work together seamlessly.

Creating the whole product allows Apple designers to control every aspect of the user experience and ensure that everything lives up to Apple's exacting standards. In , Steve Jobs called the team that created Apple's MobileMe online service to an auditorium and asked a question: "Can anyone tell me what MobileMe is supposed to do?

MobileMe suffered from crippling reliability problems, and it was neither the first or the last time Apple's online services have disappointed customers. Apple has run four online services in the last 15 years — iTools in ,. The company only hires the best of the best, and looks for whip-smart people who will push the envelope when it comes to what personal technology can do.

Apple is one of the best-known tech companies of all time, one of the Big Five of tech, and for good reason. From the latest iPhone to the original Apple computer, the company has been an ingenious innovator of consumer technologies since its first days out of a home garage. Founders Steve Jobs and Steve Wozniak met through a mutual friend. It turned out to be a fated meeting that would change the path of modern technology forever. Steve Wozniak created the original prototype for the Apple I computer—the first computer to resemble the computer we know today—a model with a large monitor and a keyboard.

Jobs saw the prototype and quickly realized its potential. Together, the two founded Apple Computers Inc. Apple offers consumer technologies of all kinds. Some of its most popular products include the iPhone, i Apple Internship Program.



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