It allows us to reach mutual understandings and overcome barriers in political settings, social movements, and our everyday lives. Upon examination it becomes clear that communications is much more sophisticated and complex than it seems on the surface, and its relevance in nearly every aspect of our lives will continue to inspire analysis and study.
According to the National Communication Association, communication is a diverse discipline relevant to social scientists, cultural studies scholars, and humanists alike. As a mode of intellectual inquiry, communication studies seeks to understand political, cultural, and social processes, create meaning and organize behavior. Communications studies provide us with a human perspective on the near endless expressions of social interaction. Our ever-expanding quest to understand how we communicate has resulted in a number of areas of study within communications:.
There are many types of terms used when describing the study of communications within a business or organization:. Here are a few of the concepts, skills, and strategies that communication students often explore. Modern computer technology uses an unprecedented level of data-processing power, and this power continues to grow exponentially.
Companies can collect data about internet users and analyze it to generate valuable insights about the marketplace. The foremost platform for facilitating this process is Google Analytics, an online system that tracks and reports website traffic. If a firm does not have access to a professional who understands the potential uses for such data, it is missing out on a powerful opportunity to attract customers.
Communication students are taught how to recognize these customer trends and how they can use them to their advantage. Some ways to capitalize on this data could include determining which search keywords attract the most customers to a website, or comparing website designs to discern which layout is most effective in attracting users.
While applications such as Google Analytics are free to use for everyone, post-secondary communication coursework can enable professionals to apply analytics data at higher levels to improve online customer engagement strategies.
Before the internet, communication professionals likely found themselves scheduling phone calls or drafting letters to exchange information with their colleagues or customers. Today, a large portion of interpersonal communication occurs instantaneously online through emails or multimedia content. Through the completion of a Bachelor of Arts in Communication program, professionals can learn how to create a plan that enables them to use email and web content to achieve specific results.
The way these communication methods can best be applied depends on what organizations hope to accomplish. For example, a communication graduate may decide to connect with customers of a clothing retailer by advertising attractive images of its products.
Digital marketing is a multifaceted process that involves using different forms of digital media to attract attention. Without a well-structured digital marketing strategy, most businesses will consistently fail to attract meaningful engagement from online customers. Conversely, the companies that wish to excel in their respective industries often hire educated communication professionals to market their products or services online through various digital media channels.
There are many software applications designed to aid in the process of building an effective digital marketing strategy. These platforms have different features, but common features include tracking customer information, automating multimedia marketing processes such as emails or social media posting, and generating reports based on various analytics data. A business professional with a communication education should understand how to use these platforms to efficiently manage digital marketing strategies, enabling a firm to readily adapt to marketplace dynamics when the tide of an industry shifts.
Social media is becoming increasingly useful for business. These platforms have the power to put a message in front of millions of consumers. In short, communication is focused on the message, while communications is focused on the means by which it is shared. However, while the terms communication and communications have historically been used to distinguish between different types of degree programs, that distinction has become less clear, as more schools have started to use the term communications in program titles.
It is less about the creation of meaning and development of relationships, and more concerned with the technical means by which a message is spread. Put simply, communication is the sharing, receiving, and interpretation of messages, while communications is the means by which those messages get shared. As a result of this difference, communication and communication studies programs tend to emphasize areas of study such as interpersonal communication, group communication, organizational communication, rhetorical studies, and health communication.
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